I just looked at one of these. I don't see any competition with the Goldwing at all. The BMW is way to "sporty" for me. BMW just can't seem to make anything but those "lean forward" bikes that I rode as a teenager. I actually prefer the 1500 GW to the 1800, because it is more comfortable for me. I am 52, have a bad back and fairly severe arthritis, and the 1500 is basically a lazyboy on wheels, just what the Dr. ordered. IMO, the new BMW is more competition for the ST1300/FJR1300/ZG1400 than it is for the Goldwing. The Goldwing is more about touring in COMFORT, like a '70s Cadillac. I can't afford an 1800 new or used, but I see a 1500 in my future. Bob.